SMS marketing is an effective marketing channel for businesses. Research shows that text messages have a 209% higher response rate than phone calls, emails, or social media messages.
Although SMS marketing offers countless advantages, your business’s approach to SMS marketing must be careful. You don’t want to irritate your customers with unwanted texts or messages that arrive at the wrong time.
The mNotify platform is designed for easy SMS promotional and transactional Bulk SMS and Voice message campaign sending. Our platform helps you build growth funnels and reach out to your customers easily.
In this post, you’ll learn how to avoid common SMS marketing mistakes and get practical strategies to grow your campaigns.
- Selling too much
SMS marketing is one of the best channels to generate revenue. However, nobody wants to be in contact with someone that’s always trying to sell something.
Instead of promoting your product or service when writing an SMS every time, consider mixing up your strategy by asking for feedback and sending helpful articles and videos.
2. Sending Unwanted Texts
Timing is important. Imagine getting a special promo from your favourite brand late at night. It’s not useful. While timing will vary depending on your industry, product, and customers, you can start testing what works for your business and customers by a simple survey asking about their preferred time.
Remember sending your SMS at the right time equals more sales.
3. Sending long URLs
Everybody dislikes long URLs. Every character counts in your text because it should be as short as possible. But if you have a URL that contains 50 characters, your message will just look spammy and may turn customers away.
To solve this problem, use a link shortening tool like Bitly or paste your URL into a piece of text. This creates clickable text, and it looks way more professional.
4. Bad phrasing and incorrect spelling.
SMS marketing is more personal when compared to email marketing. Bad grammar and incorrect spelling project your brand as an unserious one. If possible, always run the copy of your campaign through Grammarly before you send them out.
5. Not adding a call-to-action (CTA)
Wrapping up your message with a compelling CTA is an effective way to boost sales. It determines whether or not customers take the next step.
Without a clear CTA, you increase the chance of customers not knowing what to do once they’ve finished reading your message. But your CTA shouldn’t always ask customers to buy something. This comes across as salesy, and people won’t open your SMS. Instead, have different CTAs that encourage people to:
Read a blog post
Sign up for a giveaway
Complete a survey
This way, you aren’t selling with every message.
SMS marketing is one of the most effective strategies for businesses because it allows you to generate income while building a relationship with subscribers. Sign up on our platform and get 10 Free Bulk SMS and 10 minutes of free Voice message credit for trials.